2024 Strategic Planning
When it comes to planning for the year ahead, sometimes it can feel daunting. Where do you start? What should you be measuring or budgeting for? And most importantly, how can you make the year ahead your most successful yet?
Luckily, here at Hobbycraft Plus, supporting small, creative businesses is what we do. These are our top tips for how to manifest success in 2024.
Time to rewind
Before we hit the ground running on 2024, it’s important we take the time to reflect on what happened last year. No matter the size of your business, this is an essential first step in planning a successful year.
If you’re struggling to get started with your review of last year, these prompts will help you in your analysis:
- Overall Learnings
- Best and worst sales
- Personal check-in
- Best-selling stock or services
- Slow moving stock or services
- 2023 highs and lows
Customer Feedback
Self-reflection is great, but as solo entrepreneurs, sometimes it can be useful to hear other thoughts and opinions. January is the perfect time to reach out to your target audience directly via:
- Surveys and questionnaires
- Instagram polls
- Social media posts
- Newsletters
- In person
How to plan strategically
Armed with all the reflection we need, not only can we dream big, but we can also set ambitious, data driven goals for the year that feel tangible and achievable.
When it comes to the vision, how you want to feel or how you see things going for you? Make sure you include:
- Your word of the year
- What you want to achieve and avoid
- Ambitious targets and goals
- Picture what your reward for achieving this will be
Setting your business goals
As well as having a clear vision of the year, make sure you note what your tangible goals are for the year. Include:
- Key pillars and targets
- Core calendar dates and activities
- Budgets and finances
Pro tip: The buddy system is always good for checking in on ideas and plans
