Top tips for selling at markets
Ever wanted to sell at markets and showcase all the amazing crafts your small business has to offer? You’re not alone, but we know taking the first step can feel daunting. That’s why we asked Nicki Capewell, founder of market directory Pedddle for her top three tops on getting started with craft markets.
1
Do your research
Before selling at craft fairs, conduct thorough research to find events that align with your target audience and the type of products you create. You can use Pedddle‘s directory to filter events in a number of different categories, such as sustainable, vegan and vintage fairs, to find craft fairs specific to what you sell.
Consider factors such as the fair’s reputation, attendance, and the demographic of the visitors. Look for events that have a history of attracting a sizeable crowd interested in handmade crafts. By choosing the right craft fairs, you increase your chances of connecting with potential buyers who appreciate your work.
2
Always be prepared
When it comes to getting ready for a market there are a number of things to bear in mind. Write a detailed list and remember not to leave it until the last minute to start your preparation.
For your displays, remember you want to create something engaging and inviting. Handmade elements and clear signage that promotes your brand will help attract customers over so you can start conversations that lead to sales.
When it comes to thinking about the best things to sell at craft fairs, researching previous events combined with items that already sell through your online channels is a great place to start. Remember, you might not get it right first time, but when you’re at the events, be sure to keep track – what are your best sellers at craft fairs? And what isn’t selling? Then refer back to this information and fine tune at the next market. And remember market selling takes practise – you’ll get there!
3
Learning is earning
Selling at craft fairs is so much more than a pounds and pence exercise. In a short time you can meet new customers that might shop online with you going forwards, get a booking for a workshop, meet a potential stockist or even get that big commission you’ve been waiting for. It’s important to take some time to measure your success on market day and that goes way beyond what’s happening on your card reader.
At the end of the day, try to take stock of the positives from the day – what good news can you share on social media and when you get home too? What have you learnt about how to sell products to customers? And also, take the negatives (if there are any) from the day and think about how you can improve on them for next time.
