Hannah Small

Hannah has been Digital Director since January 2022. She is responsible for driving the digital business for Hobbycraft through the website and app, leading a team of likeminded digital experts to provide a seamless experience online to support all crafters, whether they’re new to craft or they’re seasoned specialists.

Hannah came to Hobbycraft from The North Face part of VF Corporation, where she was accountable for the America’s Digital Business, located in the foothills of the Rocky Mountains in Denver, Colorado. Hannah’s roles have taken her around the world, working in Antwerp for Kipling and Eastpak, where she headed up their ecommerce businesses, as well as Kipling’s digital wholesale partnerships. She has been in the digital retail business for over 18 years, after studying fashion in London for six years.

When she is not in the digital space, she enjoys taking her Belgian Malinois out for hikes with her Dutch husband and is looking forward to getting back into crafting, taking advantage of all of Hobbycraft’s amazing content to reignite her passion in sewing and art.